15 April 2008

Pet Owner’s Social Network Secures Additional Funding from ASI

Tallinn, April 16, 2008 – The social networking websites for pet owners Uniteddogs.com and Unitedcats.com receive additional 235,000 USD to expand the reach of the service from the investment group Ambient Sound Investments (ASI), the investment group established by the co-founding engineers of Skype.

In the last six months the number of users has grown rapidly and now the websites unite about 40,000 pet owners. The websites are available in 12 languages from English to Croatian.

The owner of the websites, United Dogs & Cats Ltd (UDC) plans to open a new platform of the social network in the coming weeks and continue adding new languages. The company aims to secure growth by creating a global network of localized websites and add new fun and useful functions to the users.

As a result of the agreement between ASI and UDC, the investment group acquired 18% of the Internet start-up. ASI also provided the first seed financing to the company in October 2007 and participated in perfecting the service.

According to Ragnar Sass, the co-founder and the CEO of UDC the strategic partnership has provided fruitful. "We value the technical know-how and fresh ideas that we get from ASI as they help us improve the service and grow faster."

Tauno Tats, the CEO of ASI says that UDC has proved to be a remarkable combination of determination and teamwork. "UDC has a monolithic team that can guarantee fast growth and be successful in putting all pets in the world to the web."

The websites allow users to make a free homepage for the pet, upload and comment photos and videos, keep pet blogs, engage and share stories. It also offers new features like the Facebook application, exchanging virtul gifts and a searching for other pet owners in the same geographical area with the help of Google Maps to meet each other.

The websites are available in English, Russian, German, French, Spanish, Portuguese, Croatian, Dutch, Danish, Estonian, Latvian and Lithuanian.

Ambient Sound Investments (ASI) is an investment company of four Estonian co-founders of Skype, using its assets to fund budding international technology enterprises. ASI is mostly focusing on Eastern Europe and Russia, searching companies that are developing novel technologies or based thereon to be added to its investment portfolio. For additional information, please see: www.asi.ee

United Dogs and Cats

United Dogs and Cats Ltd is an Estonian Internet start-up, the founder and developer of the new type of social networking websites Unitedogs.com and Unitedcats.com. UDC is creating a network of localized websites for all lovers of dogs and cats. Currently the websites have 40000 registered users and are visited 600000 times per month. The websites represent a fun and useful source of information and an opportunity to engage with other pet owners. UDC also actively partners with animal rights organizations to raise important issues in the general public. For more information and links to local web pages, please visit: http://blog.uniteddogs.com

Additional Information:

Ragnar Sass
CEO, United Dogs & Cats
Skype: ragnarsass

Tauno Tats
CEO, Ambient Sound Investments
Skype: taunotats