targetAPI Launches Next-Generation Behavioral Targeting Solution
New York, New York – December 2, 2009 – targetAPI, an incubator project of investment company Ambient Sound Investments, has launched its next-generation business-to-business behavioral targeting solution. The service, available through an API (Application Programming Interface), is based on the company‟s predictive personalization technology. targetAPI‟s solution predicts a user's interests in real time through an automated semantic analysis of publicly available information on the web, requiring minimal or no input from the user.
The power of targetAPI‟s technology was most recently demonstrated through the launch of the DailyPerfect.com showcase news application. DailyPerfect uses targetAPI's technology to make predictions about its reader‟s interests and deliver a personalized news feed to them based on those interests.
targetAPI is an early-stage behavioral targeting solutions provider with offices in New York and Tallinn, Estonia. The targetAPI project was initiated by Ambient Sound Investments (www.asi.ee) and Curonia Research (www.curonia.com). Our team is lead by CEO and startup veteran Louis Kanganis, Co-Founder Asko Seeba (the former Engineering Manager at Skype), and Co-Founder and CTO Ahti Heinla (a partner at Ambient Sound Investments and the former Lead Architect at Skype). For more information, please visit http://www.targetAPI.com.
About Ambient Sound Investments
Ambient Sound Investments (ASI) is an investment group founded in 2003 with the objective of managing and investing the assets of Skype„s four Estonian founding engineers. ASI primarily finances international start-up technology companies from its own funds. The company has financed dozens of technology start-ups worldwide: in Asia, the United States, Western and Eastern Europe, Finland, and Russia. For more information, please visit http://www.asi.ee.
For more information, please contact:
Louis Kanganis CEO, targetAPI
GSM: +1 (914) 330-9950